A HISTORY OF EXCELLENCESubscription fulfillment has been a family tradition since 1956. In 1972, Michael J. Ciuffreda Sr., a well respected industry veteran, started a subscription fulfillment company aptly named Publisher's Aide. Both of his sons, Michael and Kelly, joined their father in the following years. Michael Sr. eventually sold Publisher's Aide to Kable News Co., and thereafter his sons completed their father's vision by launching Publisher's Creative Systems. Together they developed a subscription fulfillment system based on personal computers, pursuing their father’s long held belief that a pc based system could provide greater flexibility and quality control than rigid mainframe systems. Today PCS is an industry leader, serving as fulfillment partner for many consumer and business titles.
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